A little while ago, I received a commission to design a logo for a new holiday business, focusing on holidays and experiences in Florida.
The logo itself needed to be modern, simple and relevant to the theme of the business.
It wasn’t easy to come up with an idea at first, however the Client had many ideas of what they wanted, how they would like to come across and, even reviewed each design every step of the way, this in itself was helpful and encouraging.
In the end, we came up with the design below and added some colour to the logo. The process was quite interesting and how this started to be a completely different outcome to the final design.